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Martin Weel


Following an entrepreneurial spirit that has guided him throughout his life, Martin Weel and Darrin Ginsberg founded Merchant Transact in 2007. An innovative technology company, Merchant Transact is dedicated to developing advanced merchant solutions for independent software vendors and business solutions providers. Weel currently heads the innovation, and development at the core of Merchant Transact’s offering.

A true innovator, Weel began his career running one of the largest BBS systems in the country out of his parents’ home. He was only 11. Born with a heart for technology and a brain for business, his intensity and focus never waned. Shortly after high school, Weel worked a short time for Microsoft Corporation helping to develop MS Market, an internal procurement system for Microsoft employees.

It wasn’t long before Weel’s entrepreneurial spirit took hold, and at the age of 22, Weel started n-Tier software where he developed procurement solutions for J Walter Thompson and Xerox, where it won the application of the year. During this time, Weel came across an opportunity to streamline the paper business. Employing his knack for identifying opportunities, Weel developed a revolutionary supply chain solution for the printing industry. This software would serve as the basis for Weel’s new company NexTier Solutions.

In 1999, Weel merged his latest venture with NexTier Solutions, to focus on improving the supply chain in the paper industry. There he served as chief executive officer and employed his programming expertise to design and develop EZ-Suite, a unique, web-based collaborative e-commerce solution targeted specifically to the global paper, printing, catalog, and magazine publishing industry. When the product was complete, companies such as Lands’ End, RR Donnelley, and International Paper were just a few of the global customers using the supply chain solution.

By 2002, NexTier Solutions had grown to 34 employees. Weel, wanting to stay true to innovation, felt it was the proper time to sell to a company who could take his creation where it needed to go. So, the sale to International Paper ensued. NexTier was then spun out as a separate business group, and still runs today as an independent company owned by International Paper.

Not long after, Weel was back on the hunt for an opportunity that would quench his thirst for innovation. To that end, he founded Merchant Transact Incorporated and served as the company’s president and CEO. Focusing on innovative technologies, Weel led the development of a number of products designed around RFID & supply chain technologies. These technologies were sold to MeadWestvaco in 2004 and later spun out into new ventures. Furthermore a music solution was developed and the intellectual property was acquired by Concert Technologies in 2007.

Weel lives in Orange County, California with his wife, and two children. When he’s not consumed with creating pioneering new ways to streamline processes, he enjoys mountain biking, hiking, and helping the kids of his community as the founder of the Modjeska Canyon Computer Club.




Merchant Transact
2721 East Pacific Coast Highway
Suite 107
Corona Del Mar, California 92625


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